000			02803cam a2200457Mc 4500
001			ocn965814372
003			OCoLC
005			20240606082754.0
008			161115s2017 nyu 000 0 eng d
010			_a 2016045017
020			_a9781292092898
029	0		_aGBVCP _b872544532
029	1		_aCHBIS _b010888769
029	1		_aCHVBK _b482913088
029	1		_aDEBSZ _b482272058
029	1		_aCHVBK _b555324508
029	1		_aCHNEW _b001032420
035			_a(OCoLC)965814372
040			_aGBVCP _bger _erda _cGBVCP _dOCLCO _dOCLCF _dDEBSZ _dOCLCQ _dOCLCO _dOCLCQ _dOCLCO _dDEHBZ _dOCLCO _dOCLCA _dOCLCO _dOCLCL
050		0	_aHF5415
082	0	0	_a658.8
100	1		_aKotler, Philip, _eVerfasserIn. _4aut
245	1	0	_aPrinciples of marketing _cPhilip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy
250			_aSeventh European edition
264		1	_aNew York _bPearson _c[2017]
300			_aSeiten cm
500			_aRevised edition of the authors' Principles of marketing
520			_aPreface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behaviour -- Business markets and business buyer behaviour -- Designing a customer value-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media and mobile marketing -- Extending markets -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics -- Appendix 1 -- Appendix 2
650		0	_aMarketing.
650		2	_aMarketing
650		4	_aMarketing
650		6	_aMarketing.
650		7	_amarketing. _2aat
650		7	_aMarketing _2fast _0(OCoLC)fst01010167
650		7	_aMarketing _2gnd
700	1		_aArmstrong, Gary M., _eVerfasserIn. _4aut
700	1		_aHarris, Lloyd C., _eBeteiligteR. _4asn
758			_aPrinciples of marketing (Text) _1https://id.oclc.org/worldcat/entity/E39PCGxdyXYD3YwKXcr6BWdprq _4https://id.oclc.org/worldcat/ontology/hasWork
942			_2ddc _cBK _n0
948			_hNO HOLDINGS IN GHUCC - 13 OTHER HOLDINGS
999			_c2088 _d2088