| 000 | 01663cam a22004097i 4500 | ||
|---|---|---|---|
| 001 | ocn919271825 | ||
| 003 | OCoLC | ||
| 005 | 20240606130717.0 | ||
| 008 | 141216t20152015enka b 001 0 eng d | ||
| 010 | _a 2014959482 | ||
| 015 |
_aGBB504021 _2bnb |
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_a017008889 _2Uk |
|
| 020 | _a9780199684090 | ||
| 020 | _a019968409X | ||
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_a(OCoLC)919271825 _z(OCoLC)906537194 _z(OCoLC)920836190 _z(OCoLC)1166288707 |
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| 040 |
_aAU@ _beng _erda _cDLC _dAU@ _dYDXCP _dOCLCF _dNLE _dCDX _dLTSCA _dS3O _dUAB _dOCLCO _dOCLCQ _dUKOBU _dUKMGB _dNAUNA _dU9X _dOCLCQ _dOCLCO _dOCLCQ |
||
| 042 | _alccopycat | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aWest, Douglas C., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aOxford, United Kingdom : _bOxford University Press, _c[2015] |
|
| 264 | 4 | _c�2015 | |
| 300 |
_axxi, 571 pages : _billustrations (some color) ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts. | |
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B. _q(John Battice), _eauthor. |
|
| 700 | 1 |
_aIbrahim, Essam, _eauthor. |
|
| 942 |
_2ddc _cBK _n0 |
||
| 948 | _hNO HOLDINGS IN GHUCC - 90 OTHER HOLDINGS | ||
| 999 |
_c2399 _d2399 |
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