000			02074cam a2200517Ma 4500
001			ocn427839702
003			OCoLC
005			20240606131450.0
008			090313s2010 xxua b 001 0 eng
010			_a 2008939395
015			_aGBA928525 _2bnb
016	7		_a014-93270 _2Uk
016	7		_a014932708 _2Uk
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029	1		_aNLGGC _b319931234
029	1		_aNZ1 _b13497519
029	1		_aUKMGB _b014932708
035			_a(OCoLC)427839702 _z(OCoLC)316431321
040			_aAU@ _beng _cAU@ _dGBVCP _dITJCU _dYDXCP _dOCLCF _dUYB _dOCLCO _dOCLCQ _dUKM _dEUM _dKIJ _dOH@ _dP4A _dOCLCQ _dUKMGB _dOCLCQ _dU9X _dOCLCQ _dOCLCO _dOCLCL _dOCLCQ
050			_aHF5415.123 _b.S54 2010
082	0	4	_a658.802
088			_a2008939395
100	1		_aShimp, Terence A.
245	1	0	_aIntegrated marketing communications in advertising and promotion /
250			_a8th ed., International ed.
260			_aUnited States ; _aUnited Kingdom : _bSouth-Western/Cengage Learning, _c2010.
300			_axx, 668 pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and indexes.
520	8		_aThis title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
653		0	_aAdvertising
653		0	_aCommunication in marketing
653		0	_aDirect marketing
653		0	_aSales promotion
758			_ihas work: _aIntegrated marketing communications in advertising and promotion (Text) _1https://id.oclc.org/worldcat/entity/E39PCFy8vVBcTjBkCt33m3ChHC _4https://id.oclc.org/worldcat/ontology/hasWork
942			_2ddc _cBK _n0
948			_hNO HOLDINGS IN GHUCC - 82 OTHER HOLDINGS
999			_c2405 _d2405