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| 001 | ocm45700401 | ||
| 003 | OCoLC | ||
| 005 | 20240607083655.0 | ||
| 008 | 010104s2002 njua b 001 0 eng | ||
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| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.848 |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 | _aGlobal marketing management / |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c�2002. |
||
| 300 |
_axxv, 617 pages : _billustrations ; _c27 cm. |
||
| 490 | 1 | _aThe Prentice Hall international series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aFor courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. | ||
| 653 | _aExport marketing--Management--Case studies | ||
| 700 | 1 | _aGreen, Mark C. | |
| 758 |
_ihas work: _aGlobal marketing management (Text) _1https://id.oclc.org/worldcat/entity/E39PD3w8gkgKHgrwGPRXPwrMw3 _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 776 | 0 | 8 |
_iOnline version: _aKeegan, Warren J. _tGlobal marketing management. _b7th ed. _dUpper Saddle River, N.J. : Prentice Hall, �2002 _w(OCoLC)647515442 |
| 830 | 0 | _aPrentice Hall international series in marketing. | |
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| 948 | _hHELD BY GHUCC - 228 OTHER HOLDINGS | ||
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