| 000 | 02863cam a22005054a 4500 | ||
|---|---|---|---|
| 001 | ocm47893719 | ||
| 003 | OCoLC | ||
| 005 | 20240620075741.0 | ||
| 008 | 010820s2002 maua b 001 0 eng | ||
| 010 | _a 2001045881 | ||
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| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.872 |
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| 100 | 1 | _aLaudon, Kenneth C., | |
| 245 | 1 | 0 |
_aE-commerce : _bbusiness, technology, society / |
| 260 |
_aBoston : _bAddison Wesley, _c�2002. |
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| 300 |
_axxxv, 762 pages : _bcolor illustrations ; _c24 cm |
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| 504 | _aIncludes bibliographical references (pages 725-737) and index. | ||
| 520 | _aE-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInformation technology. | |
| 650 | 7 |
_aInformation technology _2fast |
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| 650 | 7 |
_aInternet marketing _2fast |
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| 650 | 7 |
_aElectronic Commerce _2gnd |
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| 650 | 1 | 7 |
_aE-commerce. _2gtt |
| 650 | 1 | 7 |
_aInternet. _2gtt |
| 650 | 1 | 7 |
_aMarketing. _2gtt |
| 700 | 1 | _aTraver, Carol Guercio. | |
| 758 |
_ihas work: _aE-commerce (Work) _1https://id.oclc.org/worldcat/entity/E39PCFVbqr96BC8V6xHMJC8Qv3 _4https://id.oclc.org/worldcat/ontology/hasWork |
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