000 03236cam a2200433 i 4500
001 on1226481192
003 OCoLC
005 20240705111920.0
008 201211s2020 xx 0|| 0 eng d
020 _a1633699986
020 _a9781633699984
035 _a(OCoLC)1226481192
040 _aYDX
_beng
_cYDX
_dBDX
_dP4A
_dOCLCF
_dOCLCO
_dOCLCL
_dOCLCQ
082 0 4 _a650 LEK
100 1 _aLeke, Acha.
245 1 0 _aAfrica's business revolution :
_bhow to succeed in the world's next big growth market
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2020]
264 4 _c2022
300 _axvi, 222 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliographical references (pages 193-197) and index.
520 _aAfrica still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.--
_cProvided by publisher.
648 7 _aSince 1960
_2fast
650 0 _aBusiness enterprises
_zAfrica.
650 0 _aEconomic development
_zAfrica.
650 0 _aCapitalism
_zAfrica.
650 6 _aEntreprises
_zAfrique.
650 7 _aBusiness enterprises
_2fast
650 7 _aCapitalism
_2fast
650 7 _aEconomic development
_2fast
650 7 _aEconomic history
_2fast
651 0 _aAfrica
_xEconomic conditions
_y1960-
651 7 _aAfrica
_2fast
_1https://id.oclc.org/worldcat/entity/E39PBJkHrMyfHC67yqRTycbrv3
700 1 _aChironga, Mutsa,
700 1 _aDesvaux, Georges,
710 2 _aHarvard Business Review Press.
758 _ihas work:
_aAfrica's business revolution (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGQ6wXX8TpQtkVrYjchk8P
_4https://id.oclc.org/worldcat/ontology/hasWork
942 _2ddc
_cBK
_n0
948 _hNO HOLDINGS IN GHUCC - 4 OTHER HOLDINGS
999 _c6983
_d6983