Contemporary retail and marketing case studies
Contemporary retail and marketing case studies
C.H. van Heerden (editor).
- Claremont, South Africa : Juta, 2013.
- 208 pages : illustrations ; 25
Includes bibliographical references.
"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.
9780702197673
Marketing--South Africa--Case studies.
Retail trade--South Africa--Case studies.
Marketing--Afrique du Sud--�Etudes de cas.
Marketing.
Retail trade.
South Africa.
Case studies.
658.8700968
Includes bibliographical references.
"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.
9780702197673
Marketing--South Africa--Case studies.
Retail trade--South Africa--Case studies.
Marketing--Afrique du Sud--�Etudes de cas.
Marketing.
Retail trade.
South Africa.
Case studies.
658.8700968