Contemporary retail and marketing case studies C.H. van Heerden (editor).
Material type: TextPublication details: Claremont, South Africa : Juta, 2013.Description: 208 pages : illustrations ; 25Content type:- text
- 9780702197673
- 658.8700968Â 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Botho University Botswana | Faculty Business & Accounting | 658.8 CON (Browse shelf(Opens below)) | Available | BU-LIB20377 |
Includes bibliographical references.
"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.
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