For the Win : How Game Thinking Can Revolutionize Your Business.
Werbach, Kevin.
For the Win : How Game Thinking Can Revolutionize Your Business. - 1 online resource (149 pages)
Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
9781613630235
Games--Psychological aspects.
Success in business.
Games--Psychological aspects
Success in business
GV1201.37 / .W473 2012
793.01
For the Win : How Game Thinking Can Revolutionize Your Business. - 1 online resource (149 pages)
Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
9781613630235
Games--Psychological aspects.
Success in business.
Games--Psychological aspects
Success in business
GV1201.37 / .W473 2012
793.01