For the Win : How Game Thinking Can Revolutionize Your Business.

By:

Werbach, Kevin

Contributor(s):

Hunter, Dan

Material type: Text

TextPublisher: Chicago : Wharton Digital Press, 2012Copyright date: �2012Description: 1 online resource (149 pages)ISBN:

9781613630235

Subject(s):

Additional physical formats: Print version:: For the Win : How Game Thinking Can Revolutionize Your Business.DDC classification:

793.01 23

LOC classification:

GV1201.37 .W473 2012

Summary: Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.7028 WER (Browse shelf(Opens below))	Available		BU-LIB22802

Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

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