Marketing in Travel and Tourism.
Middleton, Victor T. C.
Marketing in Travel and Tourism. - 4th ed. - Burlington : Elsevier, 2009. - 1 online resource (508 pages)
Includes bibliographical references and index.
Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of.
Tourism--Marketing.
Tourism--Marketing
G155 A1 M475 2009
338.4791
Marketing in Travel and Tourism. - 4th ed. - Burlington : Elsevier, 2009. - 1 online resource (508 pages)
Includes bibliographical references and index.
Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of.
Tourism--Marketing.
Tourism--Marketing
G155 A1 M475 2009
338.4791