MARC details
| 000 -LEADER |
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| fixed length control field |
01985cam a2200373Mu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn635292666 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240606064554.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr n||---||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100531s2009 vtu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780750686938 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)635292666 |
| Canceled/invalid control number |
(OCoLC)311787566 |
| -- |
(OCoLC)988791044 |
| -- |
(OCoLC)1264822968 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
OCLCQ |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
CN8ML |
| -- |
OCLCQ |
| -- |
Z5A |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
DEBSZ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G155 A1 M475 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.4791 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Middleton, Victor T. C. |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing in Travel and Tourism. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Burlington : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (508 pages) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fyall, Alan. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Mike. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ranchhod, Ashok. |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
Marketing in travel and tourism (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCH9hymHJkBbWcgxYcKxCPP |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780750686938 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 565 OTHER HOLDINGS |
