Scenarios the art of strategic conversation /
Heijden, Kees van der.
Scenarios the art of strategic conversation / [Texte imprim�e] : - 2nd ed. - Chichester : John Wiley & Sons, cop. 2005. - 1 v. (XXIV-356 p.) : ill. ; 24 cm
Bibliogr. p. [347]-350. Index.
Scenario planning allows companies to move away from linear thinking and better understand external change. This second edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
0470023686 9780470023686
Communication in management.
Creative thinking.
Strategic planning.
Communication in management--Handbooks, manuals, etc.
Communication in management
Creative thinking
Strategic planning
Handbooks and manuals
658.452
Scenarios the art of strategic conversation / [Texte imprim�e] : - 2nd ed. - Chichester : John Wiley & Sons, cop. 2005. - 1 v. (XXIV-356 p.) : ill. ; 24 cm
Bibliogr. p. [347]-350. Index.
Scenario planning allows companies to move away from linear thinking and better understand external change. This second edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
0470023686 9780470023686
Communication in management.
Creative thinking.
Strategic planning.
Communication in management--Handbooks, manuals, etc.
Communication in management
Creative thinking
Strategic planning
Handbooks and manuals
658.452