Scenarios [Texte imprim�e] : the art of strategic conversation /

By:

Heijden, Kees van der

Material type: Text

TextPublication details: Chichester : John Wiley & Sons, cop. 2005.Edition: 2nd edDescription: 1 v. (XXIV-356 p.) : ill. ; 24 cmISBN:

0470023686
9780470023686

Subject(s):

Genre/Form:

Handbooks and manuals

DDC classification:

658.452

Summary: Scenario planning allows companies to move away from linear thinking and better understand external change. This second edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.452 HEI (Browse shelf(Opens below))	Available		BU-LIB22327

Bibliogr. p. [347]-350. Index.

Scenario planning allows companies to move away from linear thinking and better understand external change. This second edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

There are no comments on this title.

to post a comment.