Marketing management
Kotler, Philip,
Marketing management Philip Kotler, Kevin Lane Keller. - 14th edition. - xxii, 657, [127] pages : color illustrations ; 29 cm
Includes bibliographical references and index.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
9780273753360
2010046655
Marketing--Management.
Marketing--Gestion.
Marketing--Management.
HF5415.13 / .K64 2012
658.8
Marketing management Philip Kotler, Kevin Lane Keller. - 14th edition. - xxii, 657, [127] pages : color illustrations ; 29 cm
Includes bibliographical references and index.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
9780273753360
2010046655
Marketing--Management.
Marketing--Gestion.
Marketing--Management.
HF5415.13 / .K64 2012
658.8