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Marketing management Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2012]Copyright date: �2012Edition: 14th editionDescription: xxii, 657, [127] pages : color illustrations ; 29 cm Carrier type:
  • volume
ISBN:
  • 9780273753360
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Summary: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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Includes bibliographical references and index.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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