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Services marketing : Integrating customer. /

Services marketing : Integrating customer. / - 5th ed. - New Delhi : Tata Mcgraw Hill, 2011. - xxvii, 763 pages : illustrations

Includes index.

ISBN: 9780070700994 0070700990

Subjects--Topical Terms:
Marketing.
marketing.

Dewey Class. No.: 658.8

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