Sales management : analysis and decision making /
Sales management : analysis and decision making /
- 7th ed.
- Armonk, N.Y. : M.E. Sharpe, 2009.
- xxiii, 398 pages : illustrations ; 28 cm
Includes bibliographical references (pages 367-383) and index.
"The new Seventh Edition of Sales Management blends the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies." "Sales Management includes current coverage of the trends and issues in sales management and equips students with a strong foundation and skills necessary for the 21st century."--Jacket.
9780765622594 0765622599
2008028805
Sales management.
658.81
Includes bibliographical references (pages 367-383) and index.
"The new Seventh Edition of Sales Management blends the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies." "Sales Management includes current coverage of the trends and issues in sales management and equips students with a strong foundation and skills necessary for the 21st century."--Jacket.
9780765622594 0765622599
2008028805
Sales management.
658.81