Relevance Raises Response : How to Engage and Acquire with Mobile Marketing /
Bentz, Bob,
Relevance Raises Response : How to Engage and Acquire with Mobile Marketing / by Bob Bentz. - xix, 333 pages ; 23 cm
Includes bibliographical references (pages 303-312; 317-323) and index.
Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.
9781942489115 1942489110
Electronic commerce--Marketing.
Mobile commerce.
Application software--Marketing.
Global system for mobile communications.
Commerce mobile.
GSM (Radiot�el�ephonie)
Application software--Marketing.
Global system for mobile communications.
Mobile commerce.
HF5548.34 / .B478 2016
658.872
Relevance Raises Response : How to Engage and Acquire with Mobile Marketing / by Bob Bentz. - xix, 333 pages ; 23 cm
Includes bibliographical references (pages 303-312; 317-323) and index.
Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.
9781942489115 1942489110
Electronic commerce--Marketing.
Mobile commerce.
Application software--Marketing.
Global system for mobile communications.
Commerce mobile.
GSM (Radiot�el�ephonie)
Application software--Marketing.
Global system for mobile communications.
Mobile commerce.
HF5548.34 / .B478 2016
658.872