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Relevance Raises Response : How to Engage and Acquire with Mobile Marketing / by Bob Bentz.

By: Contributor(s): Material type: TextTextPublisher: [Place of publication not identified] : SkillBites, LLC, �2016Description: xix, 333 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781942489115
  • 1942489110
Subject(s): DDC classification:
  • 658.872 23/eng/20231120
LOC classification:
  • HF5548.34 .B478 2016
Summary: Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.
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Includes bibliographical references (pages 303-312; 317-323) and index.

Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.

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