Relevance Raises Response : How to Engage and Acquire with Mobile Marketing / by Bob Bentz.
Material type: TextPublisher: [Place of publication not identified] : SkillBites, LLC, �2016Description: xix, 333 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781942489115
- 1942489110
- 658.872Â 23/eng/20231120
- HF5548.34Â .B478 2016
Includes bibliographical references (pages 303-312; 317-323) and index.
Marketing is an ongoing contest for people's attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. What you'll discover in this book are proven strategies from an author that lives mobile marketing every day. It's his passion. It's his livelihood.
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