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Applied strategic marketing : edited by C. Jooste [and others]. - 4th ed. - Cape Town : Pearson Education South Africa, 2012. - viii, 534 Pages illustrations 24 cm

Includes bibliographical references and index

Includes bibliographical references and index.

pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes.


English

ISBN: 9781775781271 1775781275

Subjects--Personal Names:
Jooste, C. J.

Subjects--Topical Terms:
Marketing--Management.--South Africa
Marketing--Decision making.
Strategic planning.
Marketing--Decision making.
Marketing--Management.
Strategic planning.

Subjects--Geographic Terms:
South Africa.

Subjects--Index Terms: Marketing - strategic markrting - Market analysis - Customer analysis - Internal analysis

Dewey Class. No.: 658.802 APP