MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02191cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn793098677 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240705091114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120504s2012 sa a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781775781271 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1775781275 |
| Qualifying information |
(pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)793098677 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NX@ |
| Language of cataloging |
eng |
| Transcribing agency |
NX@ |
| Modifying agency |
NX@ |
| -- |
OCLCO |
| -- |
NX@ |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
P4A |
| -- |
OCLCA |
| -- |
X$@ |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCL |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-sa--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 APP |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Applied strategic marketing : |
| Statement of responsibility, etc. |
edited by C. Jooste [and others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cape Town : |
| Name of publisher, distributor, etc. |
Pearson Education South Africa, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 534 Pages |
| Other physical details |
illustrations |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Book |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jooste, C. J. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
South Africa |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010188 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010209 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01134371 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
South Africa. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204616 |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PBJcWtkkqd3cMmFw9GBdYT3 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing - strategic markrting - Market analysis - Customer analysis - Internal analysis |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jooste, C. J. |
| Fuller form of name |
(Christiaan Johannes), |
| Dates associated with a name |
1947- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Call number prefix |
TR |
| Call number suffix |
APP |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 26 OTHER HOLDINGS |
