MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02009nam a2200361Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1153988001 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240606074824.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200512s2016 enka fo 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292093147 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Terms of availability |
5259 |
| Source of number or code |
Identificador Ebook7-24 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1153988001 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DIGCT |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
DIGCT |
| Modifying agency |
OCLCL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K848 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
autor. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A framework for marketing management / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th. ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
England |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en l�inea (1 recurso en l�inea (352 p�aginas):) |
| Other physical details |
ilustraciones |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
texto |
| Encoding format |
PDF |
| Source |
rda/spa |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contiene �indice. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Versi�on impresa. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Label |
A framework for marketing management (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCFxWh7crX3j3vDBW9MjqYq |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.ebooks7-24.com/?il=5259">http://www.ebooks7-24.com/?il=5259</a> |
| Public note |
Acceso al texto completo desde eBooks 7-24, dando clic aqu�i |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.ebooks7-24.com/portadas/?ID=5259p">http://www.ebooks7-24.com/portadas/?ID=5259p</a> |
| Public note |
Acceso a la imagen de portada, dando clic aqu�i |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 1 OTHER HOLDINGS |
