A framework for marketing management / Philip Kotler.

By:

Kotler, Philip [autor.]

Material type: Text

TextPublisher: England Pearson Education 2016Copyright date: �2016Edition: 6th. edDescription: 1 recurso en l�inea (1 recurso en l�inea (352 p�aginas):) ilustracionesISBN:

9781292093147

Subject(s):

Marketing

DDC classification:

658.8 K848 22

Online resources:

Review: The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	Available		BU-LIB25776

Contiene �indice.

The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century.

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