MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01563cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn871377781 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240606144928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140305s2014 sa a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781485102199 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1485102197 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)871377781 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NX@ |
| Language of cataloging |
eng |
| Transcribing agency |
NX@ |
| Modifying agency |
OI@ |
| -- |
Z@L |
| -- |
OCLCF |
| -- |
CNCEN |
| -- |
OCLCQ |
| -- |
OCLCA |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
OCLCQ |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-sa--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658,82 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising and sales promotion / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cape Town : |
| Name of publisher, distributor, etc. |
Juta, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
280 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age."--Back cover. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01103868 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
South Africa. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204616 |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PBJcWtkkqd3cMmFw9GBdYT3 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koekemoer, Ludi. |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
Advertising and sales promotion (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGVPw7twGxhKdMyFyQVGMd |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN GHUCC - 23 OTHER HOLDINGS |
