Advertising and sales promotion /

Contributor(s):

Koekemoer, Ludi

Material type: Text

TextPublication details: Cape Town : Juta, 2014.Description: 280 pages : illustrations ; 25 cmISBN:

9781485102199
1485102197

Subject(s):

DDC classification:

658,82

Summary: "Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age."--Back cover.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658,82 ADV (Browse shelf(Opens below))	Available		BU-LIB20454

"Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age."--Back cover.

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