Marketing management: Philip Kotler, Kevin Lane Keller.

By:

Kotler, Philip [author.]

Contributor(s):

Keller, Kevin Lane, 1956- [author.]

Material type: Text

TextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2012]Copyright date: 2012Edition: 14th edDescription: xxii, 657, Pages : color illustrations ; 29 cmISBN:

9780273753360

Subject(s):

DDC classification:

658.8 KOT 22

Summary: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Botho University Lesotho Reference	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	1	Available		BK001420

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Includes bibliographical references and index.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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