Principles of marketing by Philip Kotler and Gary Armstrong.

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.Edition: 12th ed. Low price edDescription: xix, 577 pages : illustrations (chiefly color) ; 28 cmISBN:

9788131715475

Subject(s):

DDC classification:

658.8 23/eng/20230216

Contents:

Part 1 -- Defining marketing and the marketing process -- Part 2 -- Understanding the marketplace and consumers -- Part 3 -- Desining a customer-Driven marketing strategy and integrated marketing mix -- Part 4 Extending marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 KOT (Browse shelf(Opens below))	Available		BU-LB02087

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Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., �2008.

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