Marketing management in South Africa /

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Material type: Text

TextPublication details: Johannesburg : Lexicon Publishers, 1992.Edition: 1st edDescription: 662 pagesISBN:

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Summary: Case studies : Airkon, City Lodge, Mutual Building Society.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.80968 MAR (Browse shelf(Opens below))		Available	BC-LIB03612
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.80968 MAR (Browse shelf(Opens below))		Available	BC-LIB03610
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.80968 MAR (Browse shelf(Opens below))		Available	NIIT03611
Books	Botho University Lesotho Open Shelves	Education	658.821 STA (Browse shelf(Opens below))	1	Available	BK003223

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Previous	658.8 LOV Services marketing : People, technology, strategy.	658.8 MCM Big Business Marketing Study Text	658.812 CHE Beyond loyalty the next generation of strategic customer relationship management	658.821 STA Marketing management in South Africa /	658.8342 RAM Conceptual issues in consumer behaviour : the Indian context /	659.2 The SAGE handbook of public relations /	659.2096 SKI Handbook of Public Relations.	Next

Includes bibliographical references and index.

Case studies : Airkon, City Lodge, Mutual Building Society.

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