Global marketing management /

By:

Keegan, Warren J

Contributor(s):

Green, Mark C

Material type: Text

TextSeries: Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, �2002.Edition: 7th edDescription: xxv, 617 pages : illustrations ; 27 cmISBN:

9788177580082

Subject(s):

Export marketing--Management--Case studies

Additional physical formats: Online version:: Global marketing management.DDC classification:

658.848

Summary: For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.848 KEE (Browse shelf(Opens below))	Available	BC-LIB11286
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.848 KEE (Browse shelf(Opens below))	Available	BC-LIB11288
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.848 KEE (Browse shelf(Opens below))	Available	BC-LIB11287

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Includes bibliographical references and index.

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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