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Marketing management : a South Asian perspective / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006.Edition: 12th edDescription: xxvi, 771 p. : ill. (some col.) ; 26 cmISBN:
  • 8131702006
  • 9788131702000
Subject(s): DDC classification:
  • 658.8 23/eng/20240417
LOC classification:
  • HF5415.13 .M352325 2007 HF5415.12.S754
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"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.

Includes bibliographical references and indexes.

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