Marketing management : a South Asian perspective / Philip Kotler ... [et al.].
Material type: TextPublication details: Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006.Edition: 12th edDescription: xxvi, 771 p. : ill. (some col.) ; 26 cmISBN:- 8131702006
- 9788131702000
- 658.8Â 23/eng/20240417
- HF5415.13Â .M352325 2007Â HF5415.12.S754
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Botho University Namibia | 658.8 (Browse shelf(Opens below)) | Available | NIIT03051 |
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658.45 FIE 22 Effective communication in organisations : [preparing messages that communicate] / | 658.45 FIE 22 Effective communication in organisations / | 658.5 STE Operations management / | 658.8 Marketing management : a South Asian perspective / | 658.8 Marketing management / | 658.8 BHA Marketing of services a study | 658.8 BHA Marketing of services a study |
"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.
Includes bibliographical references and indexes.
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