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Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Dos Santos, Botha, Du Toit, Erasmus, Maree, Mugobo [authors].

By: Contributor(s): Material type: TextTextPublisher: Goodwood, Cape Town : Oxford University Press Southern Africa, 2013Description: 403 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • Book
Carrier type:
  • volume
ISBN:
  • 9780195999327
  • 0195999320
Subject(s): DDC classification:
  • 658.8343 CON 23
Contents:
Introduction to consumer behaviour -- Consumer motivation -- Learning and information processing -- Consumer perceptions -- Personality -- Consumer attitudes -- Social class, reference groups and the diffusion of innovation -- Cultural and sub-cultural influences on consumer behaviour -- Family and household influences on consumer behaviour -- Situational influences on consumer behaviour -- Market segmentation from a South African perspective -- Communicating with consumers -- Consumer decision models -- Consumerism and consumers as citizens.
Summary: "What exactly drives motivation? How important are social class, status and group influences when making a buying decision? How important is it to be ethically and socially responsible when dealing with issues surrounding consumer behaviour? Consumer Behaviour covers the essential concepts of a subject that not only straddles both marketing and industrial psychology, but also goes beyond the discussion of why people buy things. Consumer Behaviour provides internationally accepted theories which are relevant to the South African context."--Publisher's description.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) Available BU-LIB18863
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) Available BU-LIB18865
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) Available BU-LIB18867
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) Available BU-LIB18096
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) Available BULIB18866
Books Books Botho University Lesotho Open Shelves Faculty Business & Accounting 658.8343 (Browse shelf(Opens below)) 1 Available BK003169
Books Books Botho University Lesotho Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) 2 Available BK001209
Books Books Botho University Lesotho Open Shelves Faculty Business & Accounting 658.8343 CON (Browse shelf(Opens below)) 3 Available BK000194

Include index

Includes bibliographical references and index.

Introduction to consumer behaviour -- Consumer motivation -- Learning and information processing -- Consumer perceptions -- Personality -- Consumer attitudes -- Social class, reference groups and the diffusion of innovation -- Cultural and sub-cultural influences on consumer behaviour -- Family and household influences on consumer behaviour -- Situational influences on consumer behaviour -- Market segmentation from a South African perspective -- Communicating with consumers -- Consumer decision models -- Consumerism and consumers as citizens.

"What exactly drives motivation? How important are social class, status and group influences when making a buying decision? How important is it to be ethically and socially responsible when dealing with issues surrounding consumer behaviour? Consumer Behaviour covers the essential concepts of a subject that not only straddles both marketing and industrial psychology, but also goes beyond the discussion of why people buy things. Consumer Behaviour provides internationally accepted theories which are relevant to the South African context."--Publisher's description.

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