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Digital business and E-Commerce management: Dave Chaffey. Strategy, implementation and practice

By: Contributor(s): Material type: TextTextSeries: Publisher: Edinburgh Gate Pearson Educacion 2015Copyright date: 2015Edition: 6th edDescription: xxxi,680 Pages. illustrationsContent type:
  • text
Media type:
  • Book
ISBN:
  • 9780273786542
  • 0273786547
  • 9780273786573
  • 0273786571
Subject(s): DDC classification:
  • 658.872 CHA C433 22
Online resources:
Contents:
Introduction Introduction to digital business and e-commerce Marketplace analysis for e-commerce Managing digital business infrastructure E-environment Strategy and applications Digital business strategy Supply chain management E-procurement Digital marketing Customer relationship management Implementation Change management Analysis and design Digital business service implementation and optimisation
Review: In 1849, a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route west before eventually reaching California and what was to become one of the most prosperous places on earth. As the group left the valley, one of the women in the group turned and said, 'Goodbye, Death Valley', and hence the valley got its name.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting FRA 658.872 CHA (Browse shelf(Opens below)) Available BU-LIB25611
Books Books Botho University Lesotho Reference Faculty Business & Accounting 658.872 CHA (Browse shelf(Opens below)) Available BK002004
Books Books Botho University Lesotho Reference Faculty Business & Accounting 658.872 CHA C433 (Browse shelf(Opens below)) 1 Available BK002005

Includes index and Glossary

Introduction Introduction to digital business and e-commerce Marketplace analysis for e-commerce Managing digital business infrastructure E-environment Strategy and applications Digital business strategy Supply chain management E-procurement Digital marketing Customer relationship management Implementation Change management Analysis and design Digital business service implementation and optimisation

In 1849, a group of settlers travelling west towards the promised land, California, entered a then unnamed valley. The valley presented a harsh environment with a barrier of mountains to the west making the way forward unclear. Some of the settlers lost their lives as they sought to find a route west before eventually reaching California and what was to become one of the most prosperous places on earth. As the group left the valley, one of the women in the group turned and said, 'Goodbye, Death Valley', and hence the valley got its name.

English

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