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Integrated marketing communications in advertising and promotion / by
Edition: 8th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, 2010
Availability: Items available for loan: Botho University Botswana (2)Call number: 658.802 SHI, ...

2.
Advertising, promotion and other aspects of integrated marketing communications by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, 2013
Availability: Items available for loan: Botho University eSwatini (1)Call number: 658.82 SHI.

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