Effective business communication in organisations: preparing messages that communicate. Michael Fielding, Franz�el du Plooy-Cilliers.

Includes bibliographical references (pages 401-404) and index.

Introduction to business communication in organisations -- The communication process -- Interpersonal communication -- Small group communication -- Communication in organisations -- Intercultual communication -- The interview -- Formal meetings -- Grammar, style and tone in the organisational context -- Writing summaries and essays -- How to approach a case study -- Referencing -- The elements of readability -- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity -- Good customer relations and telephone etiquette -- Mass communication.

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan. Effective business communication in organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.