Strategic marketing : creating competitive advantage /

By:

West, Douglas C [author.]

Contributor(s):

Material type: Text

TextPublisher: Oxford, United Kingdom : Oxford University Press, [2015]Copyright date: �2015Edition: Third editionDescription: xxi, 571 pages : illustrations (some color) ; 25 cmISBN:

9780199684090
019968409X

Subject(s):

DDC classification:

658.802

Summary: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.802 WES (Browse shelf(Opens below))	Available		BU-LIB24379
Books	Botho University eSwatini Open Shelves	Faculty Business & Accounting	658.802 WES (Browse shelf(Opens below))	Available		BU-LIB24380

Includes bibliographical references and index.

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

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