Sales management : analysis and decision making /
Material type: TextPublication details: Armonk, N.Y. : M.E. Sharpe, 2009.Edition: 7th edDescription: xxiii, 398 pages : illustrations ; 28 cmISBN:- 9780765622594
- 0765622599
- 658.81
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.81 SAL (Browse shelf(Opens below)) | Available | BC-LIB07941 |
Includes bibliographical references (pages 367-383) and index.
"The new Seventh Edition of Sales Management blends the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies." "Sales Management includes current coverage of the trends and issues in sales management and equips students with a strong foundation and skills necessary for the 21st century."--Jacket.
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