Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Material type: TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Copyright date: 2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmISBN:- 9781625274496
- 1625274491
- How to create uncontested market space and make the competition irrelevant
- 658.802
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 KIM (Browse shelf(Opens below)) | Available | BU-LIB27509 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 KIM (Browse shelf(Opens below)) | Available | BU-LIB27510 |
Includes bibliographical references (pages 263-270) and index.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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