Introduction to e-commerce /
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, �2004.Edition: 2nd edDescription: xxvii, 516 pages : illustrations ; 27 cmISBN:- 9780070582279
- 0070582270
- 658.84
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.84 RAY (Browse shelf(Opens below)) | Available | BC-LIB05029 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.84 RAY (Browse shelf(Opens below)) | Available | BC-LIB05030 | ||
Books | Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.84 RAY (Browse shelf(Opens below)) | Available | BC-LIB05031 |
Includes bibliographical references and index.
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
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