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Introduction to e-commerce /

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, �2004.Edition: 2nd edDescription: xxvii, 516 pages : illustrations ; 27 cmISBN:
  • 9780070582279
  • 0070582270
Subject(s): Additional physical formats: Online version:: Introduction to e-commerce.DDC classification:
  • 658.84
Online resources: Summary: This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.84 RAY (Browse shelf(Opens below)) Available BC-LIB05029
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.84 RAY (Browse shelf(Opens below)) Available BC-LIB05030
Books Books Botho University Botswana Open Shelves Faculty Business & Accounting 658.84 RAY (Browse shelf(Opens below)) Available BC-LIB05031

Includes bibliographical references and index.

This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.

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