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1.
Marketing and the bottom line : the marketing metrics that will pump up cash flow / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : FT Prentice Hall, 2003
Availability: Items available for loan: Botho University Botswana (1)Call number: 658.802 AMB.

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2.
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 14th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, �2012
Availability: Items available for loan: Botho University Namibia (1)Call number: 658.8.

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3.
Brand positioning : Strategies for competitive advantage by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Botho University eSwatini (1)Call number: 658.827 SEN.

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