Contemporary retail and marketing case studies C.H. van Heerden (editor).

Contributor(s):

Van Heerden, Neels, 1957-

Material type: Text

TextPublication details: Claremont, South Africa : Juta, 2013.Description: 208 pages : illustrations ; 25Content type:

text

ISBN:

9780702197673

Subject(s):

Genre/Form:

Case studies.

DDC classification:

658.8700968 23

Summary: "This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana	Faculty Business & Accounting	658.8 CON (Browse shelf(Opens below))	Available		BU-LIB20377

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Previous	658.8 CAN Marketing management a South African perspective.	658.8 CAN Marketing management a South African perspective.	658.8 CAN Marketing management a South African perspective.	658.8 CON Contemporary retail and marketing case studies	658.8 EVA Marketing,8e : marketing in the 21st century /	658.8 EVA Marketing,8e : marketing in the 21st century /	658.8 HAA Business marketing /	Next

Includes bibliographical references.

"This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"--Back cover.

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