Services marketing : Integrating customer. /

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Material type: Text

TextPublication details: New Delhi : Tata Mcgraw Hill, 2011.Edition: 5th edDescription: xxvii, 763 pages : illustrationsISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 ZEI (Browse shelf(Opens below))		Available	BC-LIB10936
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 ZEI (Browse shelf(Opens below))		Available	BU-LIB10546
Books	Botho University Botswana Open Shelves	Faculty Business & Accounting	658.8 ZEI (Browse shelf(Opens below))		Available	BU-LIB10937
Books	Botho University Lesotho Open Shelves	Faculty Business & Accounting	658.8 ZEI (Browse shelf(Opens below))	1	Available	BK001101
Books	Botho University Lesotho Open Shelves	Faculty Business & Accounting	658.8 ZEI (Browse shelf(Opens below))	2	Available	BULES001102

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Previous	658.8 KOT Principles of marketing	658.8 MCM Big Business Marketing Study Text	658.8 STR Strategic marketing : theory and application for competitive advantage.	658.8 ZEI Services marketing : Integrating customer. /	658.8 ZEI Services marketing : Integrating customer. /	658.800285 VOL Always on advertising, marketing and media in an era of consumer control /	658.802 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant,	Next

Includes index.

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