Applied strategic marketing : edited by C. Jooste [and others].
Material type:
TextPublication details: Cape Town : Pearson Education South Africa, 2012.Edition: 4th edDescription: viii, 534 Pages illustrations 24 cmContent type: - text
- Book
- 9781775781271
- 1775781275
- 658.802 APPÂ 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | Available | BU-LIB26514 | |||
|
Books
|
Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | Available | BU-LIB26513 | |||
|
Books
|
Botho University eSwatini Open Shelves | Faculty Business & Accounting | 658.80 APP (Browse shelf(Opens below)) | Available | BUESW24074086 | |||
|
Books
|
Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 1 | Available | BK002564 | ||
|
Books
|
Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 1 | Available | BK001993 | ||
|
Books
|
Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 2 | Available | BK002565 | ||
|
Books
|
Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 2 | Available | Bk002033 | ||
|
Books
|
Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 3 | Available | BK002566 | ||
|
Books
|
Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 3 | Available | BK002563 | ||
|
Books
|
Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 4 | Available | BK001994 | ||
|
Books
|
Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 5 | Available | Bk002034 |
Browsing Botho University Lesotho shelves, Shelving location: Reference, Collection: Faculty Business & Accounting Close shelf browser (Hides shelf browser)
| 658.8 KOT Principles of marketing / | 658.802 082 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, | 658.802 APP Applied strategic marketing : | 658.802 APP Applied strategic marketing : | 658.802 APP Applied strategic marketing : | 658.802 APP Applied strategic marketing : | 658.802 APP Applied strategic marketing : |
Includes bibliographical references and index
Includes bibliographical references and index.
pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes.
English
There are no comments on this title.