Applied strategic marketing : edited by C. Jooste [and others].
Material type:
TextPublication details: Cape Town : Pearson Education South Africa, 2012.Edition: 4th edDescription: viii, 534 Pages illustrations 24 cmContent type: - text
- Book
- 9781775781271
- 1775781275
- 658.802 APPÂ 23
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Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | Available | BU-LIB26514 | |||
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Botho University Botswana Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | Available | BU-LIB26513 | |||
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Botho University eSwatini Open Shelves | Faculty Business & Accounting | 658.80 APP (Browse shelf(Opens below)) | Available | BUESW24074086 | |||
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Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 1 | Available | BK002564 | ||
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Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 1 | Available | BK001993 | ||
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Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 2 | Available | BK002565 | ||
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Books
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Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 2 | Available | Bk002033 | ||
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Botho University Lesotho Open Shelves | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 3 | Available | BK002566 | ||
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Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 3 | Available | BK002563 | ||
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Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 4 | Available | BK001994 | ||
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Botho University Lesotho Reference | Faculty Business & Accounting | 658.802 APP (Browse shelf(Opens below)) | 5 | Available | Bk002034 |
Includes bibliographical references and index
Includes bibliographical references and index.
pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes.
English
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