Marketing in Travel and Tourism.

By:

Middleton, Victor T. C

Contributor(s):

Material type: Text

TextPublication details: Burlington : Elsevier, 2009.Edition: 4th edDescription: 1 online resource (508 pages)Subject(s):

Additional physical formats: No titleDDC classification:

338.4791

LOC classification:

G155 A1 M475 2009

Summary: Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Botho University Botswana Open Shelves	Faculty of Hospitality & Sustainable Tourism	338.4791 MID (Browse shelf(Opens below))	Available		BULIB27285

Includes bibliographical references and index.

Marketing in Travel and Tourism �aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. . Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of.

Print version record.

There are no comments on this title.

to post a comment.